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Jones vs Nicorette for Quitting Vaping or Smoking

Everybody knows about traditional, pharmacy-aisle NRT products–gum, lozenges and patches–but are they the best form of nicotine replacement therapy (NRT) out there? Jones offers a holistic step-down approach that pairs nicotine-infused mints with a personalized quit plan, built to offer behavioral, emotional, and community support. We’re breaking down the differences between Nicorette and Jones, so you can decide which option is best suited to your nicotine goals.

Why We’re Disrupting the NRT Industry

Traditional NRT products like gum, lozenges, and patches were designed for quitting cigarettes. These products deliver controlled doses of nicotine to help reduce cravings, but the taste, texture, and strict dosing schedules make it hard to stay consistent. Plus, quitting vaping is different from quitting cigs. Shouldn’t NRT products for vapers be different too? Vapes deliver nicotine almost instantly, so it makes sense that the slow-release and less-customizable doses of traditional NRT products leave some people feeling unsatisfied and likely to buy another vape.

The Jones Advantage: Additional Quitting Support Increased Quit Rates By Nearly 40%

NRT is great at helping people navigate nicotine cravings, but that’s only one piece of the quitting puzzle. Jones is actually designed to help you quit long-term. Instead of just helping with cravings in the moment, Jones tackles quitting holistically— including behavior change, mental, emotional, and community support.

A double-blind, randomized clinical trial with 2,588 young adult vapers showed that text-based motivation and behavioral support increased quit rates by nearly 40%! This science is the cornerstone of the Jones method.

When you quit with Jones, you get:

- A custom quit plan based on your specific goals

- Personalized AI coach available 24/7

- Nicotine tracker to track your progress

- Daily check-ins

- Texts with real-time tips, motivation, and encouragement when cravings hit

- Positive reinforcement by showing you your health improvements and how much money you’ve saved

- A community of quitters just like you to engage with—’cause you’re not in this alone

This multi-faceted approach makes it easier to not only reduce nicotine dependence but to build coping strategies and introduce positive behavior changes that’ll help with long-term quitting. At Jones, we understand that buying NRT products is the beginning of the quitting journey–not the end. If you want to quit for good and change your behavior, Jones may be the better option for you. 

Key Differences Between Jones and Nicorette

Feature

Nicorette

Jones

Delivery Method

Gum, lozenges, patches

Nicotine-infused mints

Strength Options

Varies by product

4 mg (start), 2 mg (step-down)

Behavioral Support

MyQuit™ - resources & progress tracking


App with coaching, tracking, and community.

Taste & Portability

mint, cinnamon, cherry, and other flavors, pocket-friendly 

Refreshing mint and tangy cherry flavor options, discreet, well-designed on-the-go tins

Step-Down Plan

Not personalized

Guided, app-based taper

Quitting Focus

Primarily smoking

Smoking & vaping

Why a Step-Down Plan Matters

Quitting nicotine isn’t just about willpower. It’s about retraining both your body and your brain. When you suddenly quit cold turkey, your body experiences intense withdrawal symptoms like irritability, anxiety, headaches, and powerful cravings. These make it feel impossible to stick with your quit plan. A step-down plan works by gradually lowering the amount of nicotine you take in over time. This reduces withdrawal symptoms, while still giving your brain time and space to adjust. Gradual reduction in nicotine consumption can improve quit rates, especially for people who vape or smoke frequently. Here’s a common quit plan at Jones:

  1. Start with 4 mg mints to control strong cravings and match higher dependency levels.

  2. Step down to 2 mg as your dependence drops, reducing withdrawal symptoms.

  3. Use the app to track your taper schedule, stay accountable, and get real-time support when cravings hit.

Learn if you should start with 2mg or 4mg nicotine mints in this guide

Why Nicorette May Fall Short for Vapers

Vaping delivers nicotine differently—faster and in smaller, more frequent doses—which means traditional NRT pacing doesn’t always match a vaper’s habits. Jones mints mimic the quick, discreet dosing of nicotine that vapers are used to, which can make the transition to mints feel a lot smoother and easier.

Your Quitting Journey with Jones

Jones supports you on your quitting journey with a proven mix of NRT, behavior-change tools based on cognitive behavioral therapy (CBT) and community support. Our program was developed with addiction expert Dr. David Kan, a UCSF addiction medicine specialist.

Step 1: Take the  Dependency Quiz:Get a personalized quit plan based on your nicotine use, triggers, and whether or not you’ve tried to quit before. This ensures your quit plan is right for you, which increases your chances of sticking to it.

Step 2: Begin with 4mg Nicotine Mints
For high-dependency vape users, the 4 mg strength helps curb strong cravings, especially in the first few weeks. Jones nicotine mints are discreet and fast-acting, making it easy to use in any setting.

Step 3: Step Down to 2mg
Once you’ve reduced your cravings, move to 2mg mints to lower your nicotine intake. This phase trains your body to function with less nicotine without causing major withdrawal symptoms.

Step 4: Track Your Progress in the App
The app lets you log usage, track health improvements, and see how much money you’ve saved. Visual progress can boost motivation, especially when cravings hit or you find yourself in a social setting with lots of vapers or had a stressful day.

Step 5: Stay Nicotine-Free
Use the app to manage and break the psychological link between everyday triggers (like stress, boredom, or social situations) and reaching for nicotine. Stay connected to the community, and keep your quit streak strong. Many users keep the app handy for months after quitting as an extra layer of accountability.

FAQs

Does Jones have fewer side effects than Nicorette gum?

Many users report less jaw and mouth irritation with mints compared to gum, making Jones easier to use consistently.

Can Jones help if I’ve already cut back on vaping or smoking?

Yes, if you’ve reduced your intake, the app can tailor a shorter or faster step-down plan ,so you can keep cutting back or fully quit without intense cravings.

Is it safe to use Jones long-term?

Extended NRT use is much safer than vaping or smoking. You can taper at your own pace without the toxic chemicals found in tobacco products like vapes and cigarettes.

Does Jones work for people who smoke and vape at the same time?

Yes—the step-down plan can be adjusted to address both habits together, ensuring cravings are managed for each type of nicotine use.

Jones co-founder Caroline Huber with a Jones mint in her mouth.

The Author: Caroline Huber

Caroline is the founder and head of physical product at Jones. She tried quitting vaping countless times before founding Jones to provide the tools she needed to succeed. 

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