We started using nicotine casually in 2017, when JUUL was the hot new alternative to smoking. It was “just on weekends” or “for special occasions.” Before we knew it, we couldn’t go more than a few hours without vaping.

Eventually, the research caught up with what we were already feeling. As more evidence emerged about the effects of vaping, it became harder to ignore. We tried everything: throwing out our vapes, telling friends we were quitting, leaving them behind when visiting family… the list goes on. Every attempt ended the same way: we found ourselves back at the smoke shop buying another vape.

Everything changed when a doctor recommended nicotine replacement therapy to Caroline. For the first time, she was able to manage cravings and successfully quit vaping. After finding something that worked, she recommended nicotine lozenges to Hilary and other friends trying to quit. The lozenges worked, but the experience left a lot to be desired.

While existing nicotine replacement options are effective, they often feel clinical, poorly designed, and deeply stigmatized. Why should choosing a different approach to nicotine come with so much shame?

Out of our own quitting experiences, and in consultation with medical experts, Jones was born. We’re creating a judgment-free path for people looking to quit or cut back. We’re glad you found us, and we’re excited to support you along the way.