My Quitting Story I had always been a social smoker. It started when I was in high school—stealing puffs from friends outside at parties where I was trying to catch my breath. I loved the communa...

Cherry pie it's officially cherry season & we’ve partnered up with four bakers to create their favorite cherry themed cakes in honor of our new nicotine mint flavor, cherry. 🍒🎂⁠ Recipe: ser...

Cherry loaf cake with honey whipped cream it's officially cherry season & we’ve partnered up with four bakers to create their favorite cherry themed cakes in honor of our new nicotine mint fla...

Cherry, apple, and cardamom cake by Meg Keay it's officially cherry season & we’ve partnered up with four bakers to create their favorite cherry themed cakes in honor of our new nicotine mint ...

Cherry, dark chocolate, and coconut cake by Jordan Rondel it's officially cherry season & we’ve partnered up with four bakers to create their favorite cherry themed cakes in honor of our new n...

How Nicotine Affects Your Testosterone Levels—and What Happens When You Quit Smoking and vaping are known to cause serious damage to your heart and lungs, but many don’t realize how much nicotine a...

What Does Vaping Do to Your Heart (and What Can You Do About It)? What Do We Know About Vaping and Heart Health? It’s a widely accepted fact that smoking raises your risk of heart attack and stroke...

How Nicotine Affects Muscle Growth & Performance Summer’s just around the corner, and whether you’ve been grinding at the gym all year, or getting back into your routine, chances are you’re tr...

Why Bone Health Matters After over a year of half-hearted quit attempts, I finally took quitting seriously when I broke my ankle playing soccer. I hated being on crutches in NYC, so I started rese...